Re-branding The C-Word
A group of advertising agencies were given the task of creating concepts to market Christianity. There are some funny ones and a few offensive ones. They were all very clever. See the results.
I believe more and more churches are beginning to understand the value of marketing. That’s encouraging. These agencies who designed these concepts were marketing a product in which they had very little knowledge (I came to that conclusion based on the concepts themselves).
Imagine how great church marketing could be when left in the hands of those who know Jesus personally, and have a passion for using their creativity..
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About the author
Bobby is the founder of ChurchKreatives and the Director of Communications at Sugar Creek Baptist Church in Sugar Land, TX. His background includes serving as a pastor, church planter, and art director at an ad agency.
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