On 07.09.09, In Communications, by Bobby Chandler
It seems like there’s always a debate between communications and ministry about what content should be in the worship guide. In most cases, communications is going to choose a minimal amount of information, perhaps directing readers to the website for a more robust hub of info. Ministry, on the other hand, is going to want to have everything up front.
The assumption is that the worship guide is the cream of the crop for church advertising. That’s hardly the case. No doubt the debate on content is happening in many churches. Perhaps your church has this all figured out and everybody’s happy. If that’s the case, count yourself blessed.
I’m curious – how much info does your church put in the weekly worship guide?
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