I was hoping for more than stereotypes with The X and Y of Buy. Unfortunately, the book was void of anything of value to learn from.
I received a book a while back from Thomas Nelson Publishing to review for their book review bloggers program.
This is a pretty cool program from Thomas Nelson, and very innovative. Basically, if they deem your site significant enough to help promote their books, you’re invited to participate in a book review program where they send you free books to review. Way to go Thomas Nelson!
It’s a good thing that they are seeking honest reviews.
The X and Y of Buy by Barbara Pace attempts to study the differences between men and women when it comes buying trends. The premise is that understanding the perceptions, motivations and emotions of the sexes is key to increase revenue.
I requested this book to review because I thought it might be helpful for churches to understand what language, appeal, and even design would be most beneficial for their intended audience.
The bottom line of my review is that this book is outdated and primarily based on anecdotal stories and situations. Her exaggeration of differences between the sexes honestly reminds me of every comedian who jokes about men leaving toilet lids up and female shopping addictions.
The foundation of the book is based on stereotypes portrayed on sitcoms from the 80’s. Men purchase for manly reasons like what’s under the hood of a car, while women purchase for the looks, color, and added accessories of the car.
I was hoping for more than stereotypes with this book. Unfortunately, the book was void of anything of value to learn from.
I wouldn’t recommend this book unless you are a big fan of the 90’s sitcom Home Improvement.
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