Study: Why People Use Facebook
The answer to the question, “why do people use Facebook?” can be simplified with two answers.
1. The need to belong
2. The need for self-presentation
According to a study conducted by Boston University, belonging, self worth, and narcissism ranked up there as the top reasons.
A great article regarding this study along with other similar studies can be found on ReadWriteWeb.
I think this information is worthwhile for churches who are trying to build community and grow their audience on Facebook.
[source] via [ReadWriteWeb]
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About the author
Bobby is the founder of ChurchKreatives and the Director of Communications at Sugar Creek Baptist Church in Sugar Land, TX. His background includes serving as a pastor, church planter, and art director at an ad agency.
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