I was hoping for more than stereotypes with The X and Y of Buy. Unfortunately, the book was void of anything of value to learn from.

Not too long ago, my wife bought this board game from Target. It was one of those 10 in 1 type sets – backgammon, checkers, chess, chinese checkers, etc.

What’s the difference between good marketing and cheesy gimmicks?

Imagine how great church marketing could be when left in the hands of those who know Jesus personally, and have a passion for using their creativity..